Pentland Brands announces their 5 new charity partners

Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion brands, has announced new partnerships with five charities, to last until 2021. The UK and international charities, which were chosen by our employees, provide valuable support in disadvantaged communities and embody our family business principle of ‘In Good Conscience’. “We’re taking a strategic approach to our charity partnerships, supporting causes that really resonate with who we are as a company and have an impact in the countries where we operate. We’re really excited to be working with our new partners and can’t wait for the projects to get started”, says Zoe Cokeliss Barsley, Interim Head of Corporate Responsibility. The new partnerships will help fulfil two goals; supporting women from disadvantaged backgrounds to reach their potential and to inspiring young people in the UK to be more active: Emerging Leaders initiative delivers leadership training that empowers people to take control of their future. Pentland’s collaboration will introduce this programme to workers across two factories in Cambodia. The British Council supports economic empowerment through educational opportunities. Pentland will be supporting the development of online learning resources that enable more young people, especially women, in Thailand to access the craft sector. United Purpose strives to end poverty and inequality across the globe. Pentland will be supporting their project which uses sport to teach employability skills to young people living in slums in Mumbai, India. Panathlon provides sporting opportunities for over 17,5000 young people with disabilities each year. Pentland’s partnership will enable the expansion of Panathlon’s swim programme to involve over 5,000 disabled swimmers and more than 1,000 young leaders over three years. SportInspired tackles childhood obesity in disadvantaged communities through fun and inclusive sports programmes for schools. Pentland will be supporting sports festivals and outreach programmes in four UK locations: Blackburn, London, Nottingham and Sunderland. Pentland will also be partnering with Lendwithcare, giving employees the opportunity to support entrepreneurs in emerging markets with microloans that enable them to start or expand a small business. Cokeliss Barsley added, “We’ve set ourselves some challenging goals for the next three years but we’re confident that together we’ll be able to make a difference”.