The Ocean Conservation Trust announced as charity partner for this year's AV Awards

The Ocean Conservation Trust has been announced as the charity partner for this year’s AV Awards. The Trust was selected from a raft of potential charity partners thanks to its timely mission to connect people with the oceans, building a foundation for the long-term behaviour change needed to combat the conservation issues facing our ocean. Roger Maslin, CEO for the Ocean Conservation Trust, said: “We’re delighted to have been selected as the charity partner for this year’s AV Awards, and are truly thankful for the opportunity we are being given to raise the vital funds needed to continue our important work.” The Ocean Conservation Trust is an ocean conservation charity that focuses on two key areas: habitat restoration and behaviour change. Following a conservation pathway that has been proven to work, the charity’s approach puts people at the centre, working hard to create meaningful connections between people and the ocean as the first step to inspiring long-term behaviour change. Nicola Bridge, head of conservation education and communications at the Ocean Conservation Trust, commented: “Another voice shouting about the problem – in this case, ocean conservation issues such as plastic pollution, overfishing, and most importantly, climate change – won’t make it go away, and it’s for this reason that we take a carefully thought-out approach that has been proven to work, taking people from knowing little about or having experienced little of the ocean to loving and caring for it, before eventually changing their behaviours to help it”, she said. “We have big plans over the coming months, and in November, we’ll be launching our most ambitious behaviour change campaign yet. The donations received from the AV Awards will help to make this possible, and we are grateful for every single one of them, no matter how big or small. We are honoured to be involved with such a prestigious event and would like to thank AV Magazine and the AV Awards for their support.”